Wedding Content Creators & Keeping the Day Running Smoothly
We need to have a little chat about wedding content creators.
And don’t worry, nobody’s in trouble.
Weddings are evolving, and it’s becoming more common for some couples to have a photographer, videographer and a content creator to document their day
Firstly, let me say this clearly: there is absolutely a place for other content creators at weddings. Some are amazing to work alongside and capture all those fun little behind-the-scenes moments you can relive the next morning while eating leftover wedding cake in bed. Honestly? Love that for you.
But as wedding trends evolve, we’re starting to see a little blurring of the lines between content creation and professional wedding photography/videography… and sometimes that can unintentionally affect the flow of the day (and your final gallery).
So here are a few friendly little tips to help everyone work together beautifully.
Your Photographer Is There To Lead The Portrait Session
When we head off for portraits, this is usually the first quiet moment you’ll have together all day. My approach is very relaxed and natural — I’m not standing there yelling“Tilt your chin 3 degrees left!” while you wonder what on earth to do with your hands.
Instead, I’m watching how you interact naturally, how the light is falling, whether your veil is trying to attack your face in the wind, and capturing all those lovely in-between moments.
That flow can get a little tricky if:
three people are directing you at once,
someone is filming over my shoulder,
or we stop every two minutes to recreate a TikTok transition.
(Yes. These are real things)
The best photos happen when you can stay connected to each other instead of feeling like you’re starring in a multi-camera reality show.
So do ask your videographer/content creator how they work. If they want to direct and take control of the direction of the day, you need to communicate that clearly to your photographer as it will impact how they work and what they create for you.
time for real talk
I’m going to be blunt here, but you need to be aware that some content creators/videographers may interfere with what you have hired your Photographer to do on your wedding day (I speak from experience here)
Examples of interference include, but are not limited to:
interupting the photographer as they direct the couple during photographer-led portrait sessions. Sometimes taking over directing the session themselves, resulting in poor lighting choices, running behind time and the photographer missing key portraits and moments;
requesting the couple repeat moments for social media capture, interrupting the portrait flow and natural connection photos;
placing phones, cameras, tripods, lighting or recording equipment within the Photographer’s frame or shooting area. Extra re-touching, removal of objects takes extra post-production time and will incur a re-touching fee if requested;
capturing close-up footage that obstructs wide-angle photographs (resulting in the content creator being in many of the photos);
delaying scheduled photography coverage or transitions between locations, thus running behind schedule
The Goal- A Calm, Fun Experience
At the end of the day, everybody is there for the same reason: to help you have an incredible wedding day.
The absolute dream team setup is when everyone collaborates, communicates and respects each other’s roles.
And for couples? The magic ingredient is trust.
Trust your photographer to guide you.
Trust yourselves to relax into the moment.
And trust that the best images usually happen when you stop worrying about “performing” for the camera and simply enjoy being together.
Also, if your veil flies off into a nearby tree at some point… I will capture that!