YOUR BRANDING PHOTOS

HOW WILL YOU USE THEM?

You might have a clear idea of exactly how you want to use your Branding photos or you might be sitting there looking at your Gallery with a sense of “ummm… what now?”

NOW YOU HAVE A BANK OF AMAZING PHOTOS- WHAT NEXT?

CREATE A CONSISTENT BRAND IDENTITY

. Choose photos and where top post them that align with your style, and message. When your images reflect your brand's personality, they create a cohesive online presence across all platforms. Whether it's on your website, social media, or email campaigns, consistent visuals help build trust and recognition with your audience.

BOOST SOCIAL MEDIA ENGAGEMENT

Use, re-use, and repurpose your images for a variety of platforms. Say hi to your followers, tell them of an upcoming event, tell them more about a service or product you offer, use them in an educational post…. the options are only limited to your creativity and imagination. CANVA is one of many tools to create amazing social media content.

MARKETING MATERIALS

Use your own photos on printed products for events, expos, business cards, brochures….. personalise your marketing!

SOCIAL PROFILE PHOTOS

Have a selection of your favourite profile photos to rotate online (Google loves updated photos!) Instagram, facebook, Pinterest, LinkedIn, your about page….

BLOG POSTS

Images tell a story in a way that words sometimes can’t. Use your branding photos to craft compelling stories about your business. Share the story behind your products, showcase your team in action, or demonstrate how your services improve the lives of your customers.

WEBSITE HOMEPAGE

Personalise the first page people see when they arrive at your webpage. Show off who you are, your personality and what you do. Start making a connection as soon as they drop by. Using personalised branding photos provides a professional and polished appearance that draws visitors in and encourages them to explore your services or products.

REELS FOR INSTA / YOUTUBE / WEBSITE

Drop in some gorgeous graphics in your reels and vides to add that extra touch of personalisation and showcase your service/product. Storytelling is a great way to emotionally connect with your audience.

EMAIL SIGNATURE

It goes without saying that here’s one of the first place to drop in a branding photo!

NEWSLETTERS

Pepper your personalised Branding photos throughout. Every touch point counts when communicating to your chosen audience.

OVERLAY WORDS ON YOUR PHOTOS

Put your voice into your visual branding- quotes, upcoming even info or educational text. Canva, Adobe In-Design or photohsop can help you with this.

GENERAL TIPS

Use a mixture of lifestyle photos, environmental portraits and headshots.

You can use the same photo in multiple ways and repurpose them to get the most from your bank of images.

High-quality photos go hand-in-hand with high-quality services. Professional photos add to your professional branding.

REAL LIFE EXAMPLES

INSPIRED LIFE - JESS

Jess’s website and social media platforms are a great source of inspo on how to utilise your branding imagery. Check out her page HERE

Melissa Luxmoore

Melissa uses her photos throughout her website and is a Master at using them in her Instagram reels. HERE